This branding assignment, completed in fall 2024, involved designing and rebranding the Montclair Cooperative School into Watchung Hills Cooperative School. The project included a redesigned logo, viewbook, stationery suite, environmental graphics, and a branding guideline website.

The logo I created is an abstract, geometric design featuring a series of geometric steps, or as I like to call them, "hills." The varying lines, shapes, and colors represent how every student's path is unique and how each individual brings something different to Watchung Hills. The stationery suite incorporates the logo’s colors and shapes as key branding elements, paired with a highly readable type setting for the letterhead. The viewbook is a 28-page publication designed to showcase everything the school has to offer. It uses vibrant colors that align with the school’s new branding and is laid out in a way that makes it engaging for both students and parents. The environmental graphics were created to ensure that, from the inside or outside, Watchung Hills Cooperative School feels like an amazing place for both teachers and students. From colorful banners and bus wraps to vibrant office spaces and classrooms, everything was designed to make the environment feel welcoming. The branding guideline website provides a resource for how to use the brand and logo consistently.

Check out the samples on my page and click through the links to explore my viewbook and branding guideline website!